Starbucks hopes to personalise the service offered at its coffee shops by calling all customers by their first name. From Wednesday, (14 March) instead of writing the name of the drink ordered on the side of cups, Starbucks baristas will now write the customer’s name Do Starbucks write your name on the cup? “We have … Read more
Why does Starbucks have a mermaid for a logo? While scouring some old marine books, something stood out. A mysterious, nautical figure called to them, as sirens do. “ They really loved the look of it and it kind of tied into what they felt Starbucks stood for ,” Steve said. “So we took inspiration … Read more
Since its creation, the original starbucks logo has undergone many changes. The logo design saw dramatic changes in the year 1987 when howard schultz acquired the company. The company removed the words “Starbucks”, “Coffee”, “Tea”, and “Spice”, and switched instead to ”Starbucks Coffee” Why did Starbucks change their logo? The logo’s colors shifted from brown … Read more