Starbucks, the world’s largest chain of coffee shops, has unveiled a new logo which it says indicates its intention to move beyond its core product. The US giant’s new logo does away with the words “Starbucks” and “coffee”, leaving just the firm’s white on green image of a twin-tailed siren Why did Starbucks change the … Read more
Why does Starbucks have a mermaid for a logo? While scouring some old marine books, something stood out. A mysterious, nautical figure called to them, as sirens do. “ They really loved the look of it and it kind of tied into what they felt Starbucks stood for ,” Steve said. “So we took inspiration … Read more
What resulted was an incredible blend of east african and latin american coffees from supply chains that we have spent decades investing in with our farmers through C.A.F.E. Practices.” The medium roast delivers the citrusy notes of Africa beans combined with the chocolaty notes of those from Latin America. What is sirens blend starbucks? Siren’s … Read more
The double-tailed mermaid appears to be a reference to an Italian medieval character Starbucks has claimed as “Norse” –but in any case, the imagery, born from a maritime book, inspired its founders to make her the logo of the seattle coffee shop. What does the mermaid on starbucks mean? She’s still the siren. But what … Read more