Are Coffee Roasters Worth It?

Roasting your own coffee beans can be worth the time and effort for those who value freshness and flavor above all else Coffee is most flavorful for a week after roasting, so roasting at home means you always get to enjoy your coffee at its best. Is it cost effective to roast your own coffee? … Read more

Why Is Second Cup Failing?

Lack of product quality and Innovation Customers found second cup coffee beverages to be boring, less caffeinated, and poor quality in comparison to the variety and quality in beverages that competitors like Starbucks and tim hortons offered. Is Second Cup struggling? Second Cup has been struggling amid increased competition from both high-end coffee purveyors and … Read more

What Is The Wholesale Cost Of Coffee?

The wholesale prices I’ve seen tend to be 30-50% off retail price for roasted and packaged coffee (usually a tiered system based on volume purchased weekly). Example: $3.50/lb green coffee cost. $2.50/lb cost to produce/overhead = $6 x2 (markup to wholesale) = $12/lb. x140% = $16.80/lb. What is the profit margin on a bag of … Read more