In 1987, when Il Giornale acquired Starbucks, Terry came up with a new design that merged the companies’ logos ; green replaced brown, and the Siren got a modern makeover (with a shorter name encircling her). In 1992 we made her face the star of the show, and in 2011 she became the Siren of … Read more
The original starbucks logo was the image of a “twin-tailed mermaid”, or siren greek mythology has it that sirens lured sailors to a shipwreck off the coast of an island in the South Pacific, also sometimes referred to as Starbuck Islands. Why did Starbucks change their original logo? The logo’s colors shifted from brown to … Read more
Due to the theories of colors, Brown may not be an appropriate color for food since consumer may think brown is dirty and lousy while green can make customers feel clean and fresh. In 2011, Starbucks abandoned the external ring of it brand name, which turned out to be simpler Why did Starbucks change their … Read more