carlos sánchez, who for nearly four decades played juan valdez, the embodiment of colombian coffee and one of the most recognizable pitchmen in the world, died on Dec. 29 in Medellín He was 83. His death was confirmed in an email from Colombia’s national federation of Coffee Growers, which did not specify the cause. What … Read more
juan valdez is not a real person He was created in 1959 in the offices of a marketing agency in New York City. Juan Valdez was the key figure in a massive marketing campaign to promote colombian coffee Colombian coffee Coffee production in Colombia has a reputation for producing mild, well-balanced coffee beans. Colombia’s average … Read more
“The priority of juan valdez is to support and make visible the work of more than 540,000 coffee-growing families, who are the essence of the brand,” says Sebastián Mejía, International Vice-President of Juan Valdez parent company Procafecol. Who is the owner of Juan Valdez? “Starbucks created this concept, this business model,” said Hernán Méndez , … Read more