market strategy

Is Starbucks Different In China?

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How is Starbucks in china different? The coffee is more expensive starbucks charges up to 20% more for its coffee products in China compared to other markets. The Chinese state media has attacked Starbucks for this practice, but the company says the prices are due to the higher costs of doing business in the country. … Read more

Why Is Starbucks Opening In China?

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Why did starbucks open in China? Starbucks is one of the largest coffee chains in the World. The company has a unique style and atmosphere in their coffee houses. We chose China because it is the world’s most populous country with over 1.3 billion people live there and second-largest country by land area. What happen … Read more