What Is The Product Of Nespresso?

Nespresso’s major target segment is coffee drinkers (25-60 years) who consume over seven capsules weekly. As active workers, they seek for quality, easy coffees for home/office use, and value coffee as indulgence. What is the product market for Nespresso? Nespresso’s major target segment is coffee drinkers (25-60 years) who consume over seven capsules weekly. As … Read more