How Does Starbucks Differ From Other Coffeehouses?

Starbucks never serves coffee that has been sitting for longer than 30 minutes Your browser does not support the video element. Baristas manage four batches of coffee at one time, rotating each at least every 15 minutes and never allowing one to sit longer than 30 minutes. What makes Starbucks different from its competitors? Business … Read more

What Makes Starbucks Different From Its Competitors?

product differentiation is the core of Starbucks’ strategy to gain a sustained competitive advantage. Starbucks offers such differentiation through an excellent customer experience and quality coffee The “Starbucks Experience” is achieved through its well-designed stores with good ambiance and well-trained staff. How Starbucks differs from its competitors? Starbucks has managed to differentiate itself from competitors … Read more