different flavor points

Does Coffee Taste Better In A White Mug?

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Because we associate a darker color with a stronger taste, and the dark coffee pops most against the backdrop of a white mug, the coffee tastes more bitter In a clear mug, it’s the exact opposite effect: people actually perceive the coffee to have a sweeter flavor. Why does coffee taste better in a white … Read more

Which Colour Is Best For Coffee Mug?

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Results. In experiment 1, the white mug enhanced the rated “intensity” of the coffee flavour relative to the transparent mug. However, given slight physical differences in the mugs used, a second experiment was conducted using identical glass mugs with coloured sleeves. Does mug color affect taste? The color of a coffee mug can alter the … Read more