In a simple sense, the three waves of coffee represent how accessible or appreciated coffee was at certain points in time: the first wave represents the shift from novelty to commodity, the second wave represents a shift from commodity to culture, and the third wave represents a shift from culture to consumer awareness What are … Read more
Mary Shum – Owner – waves coffee house | LinkedIn. Who started Waves coffee? kami rahmati , founder of the New West-based company, immigrated to Canada and then sponsored other families over the years to give back. When Kayvan Rahmati is asked about the impact his father Kami had on people’s lives, he takes a … Read more
1st wave (1800s): Coffee becomes a commodity, its consumption grows exponentially. 2nd Wave(1970): American coffee giant Starbucks transforms coffee culture. 3rd Wave(2000s): Coffee starts being purchased based on its production origin and its methods of production. What is first wave coffee? The first wave of coffee is seen as the lowest quality and is known … Read more
The fourth wave is about bringing higher-quality coffee to the masses ; it focuses on expanding from a small corner of the market to bring it to more and more people. It is characterised by the commercialisation of quality coffee, which becomes more accessible and widespread in the process. What is the 5th wave of … Read more