They did it through content marketing. By creating in-depth brewing guides, educational videos, and courses on buying, storing, and brewing great coffee , blue bottle was able to make their brand synonymous with third wave coffee, and indeed spread appreciation for artisanal coffee to new customers. What is unique about Blue Bottle Coffee? Blue Bottle … Read more
Today, Freeman is best known as the founder of blue bottle coffee, the premium coffee chain with the simple, yet stylish, blue logo that adorns more than 75 upscale cafes around the world where you can buy a roughly $5 drip coffee made from high-quality single-origin, freshly roasted artisanal beans. What is unique about Blue … Read more
Today, Freeman is best known as the founder of blue bottle coffee, the premium coffee chain with the simple, yet stylish, blue logo that adorns more than 75 upscale cafes around the world where you can buy a roughly $5 drip coffee made from high-quality single-origin, freshly roasted artisanal beans. What is unique about Blue … Read more